DESIGN FOR EVENTS

Some of my favorite work barely lasts a weekend — a festival, a community event, a Homecoming game, a donor event where the whole campus needs to feel a certain way for just a few hours.

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Event design is different from a logo or a brochure. You're not just designing something people look at, you're designing something people walk through. Signage, materials, the whole atmosphere have to work together so the brand feels real in the moment, not just
on paper.

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That's the part I love most: watching a brand show up in a physical space and actually land with the people standing in it.