DESIGN FOR BRANDING

I've spent the last 30 years building brands for local businesses and higher education institutions alike. In both worlds, the job is the same: help people figure out who they really are, then make sure that comes through everywhere — logos, style guides, campaigns, campus signage, all of it.

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With universities, that's meant large-scale identity systems built for a whole institution. With local businesses, it's meant sitting down with an owner who knows their business inside and out, and helping them finally see it reflected in a brand that actually feels like them.

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Different clients, different scale, but the same underlying work: understanding a place or a business well enough to help
it tell its own story clearly, so people believe it.

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